Most Commonly Asked Questions
Answers will show at bottom
• Can I use images from the Internet for graphic design use? If not, where can I go to get free stock pictures?
• Can I use Microsoft Word or Publisher for graphic design?
• How will I receive my graphic design project once it's finished?
• I want to design a logo for my company. How does that process work? Will I be charged more if I want revisions made to the graphic design or reorders?
• In graphic design, what’s the difference between high resolution and low resolution images?
• Is there a specific time-frame on graphic design projects ?
• What is graphic design and why should I use it for my business?
• What's required before working on my graphic design project?
• What’s the difference between CMYK color and RGB in graphic design?
• What’s the difference between vector based graphics and images in graphic design?
Logo Design, Revisions and More
When designing a graphic design logo, our designers work closely with the client to create the client’s vision. We will research and present three logo concepts. The client will provide initial direction and insight on their business to aide in this development. There will be no design fee to reorders that do not require artwork changes. There will be an art charge of $65 per hour spent on any additional changes to prior artwork.
Receiving the Finished Product
A finished project is yours upon receipt of final payment for graphic design projects. At your request, we will supply the electronic files to you through e-mail. We also keep a copy of your project on file for later updates or in case you lose your copy. We will hang onto any art files produced for the client. These are saved so that we are able to make any changes or reprints in the future.
Who Owns the Copyright for Work That Michael Holley Graphics Has Done for Me?
The client owns the Copyright and intellectual property rights of all projects, which are paid in full to us. We reserve the right to add any projects to portfolio sites to show work examples. When starting graphic design projects, our designers work closely with the client to figure out the direction for the design. Important information when starting graphic design assignments may include: target audience, assets to include (such as vector logos, imagery, etc.), and content to include. The designer will provide an estimated date/time for the first proof. All clients are welcomed to email or call our designers to follow up with the progress.
Sorry Folks, the Internet Is off-Limits
When using images from the Internet for graphic design, you run the risk of Copyright Infringement. Images cannot be pulled from other websites and/or image search engines. Also, images from the Internet are usually low resolution, which is unable to be used for print. Unfortunately, images on search engines like Google and Bing aren’t up for grabs and you can’t use them as your own for graphic design. Most people forget that all photographs and images are actually owned by someone, so you need to get permission to use the photo before you use it for graphic design.
Free Stock Photos Exist Just about Everywhere
There are plenty of websites out there where you can find free pics for your graphic design use. However, be sure to fully read the licensing terms before using the free stock pics, even though they claim to be free. Some websites that offer free stock pics include Gratisography, Unsplash, Life of Pix, Death to Stock Photos and a whole lot more! Stock photos are perfect for graphic design use, because the designers can take the photos and transform them into something completely unique for your business. Our graphic designers can transform your logo design, customize business cards, design T-Shirts for company events, create vehicle decal designs and so much more.
No There are Specific Graphic Design Tools for Professionals
Unfortunately, Microsoft Word, Power-point, Publisher, etc. are not graphic design tools or programs, so you shouldn’t rely on them for graphic design. These programs convert images automatically to RGB, which is not used for print. These are not page layout programs, so it will be more time consuming to layout any images for the designer.
When laying out any graphics or content sticking with graphic design tools, such as Adobe Illustrator, InDesign and/or Photoshop. If you’re not that familiar with any of these graphic design platforms, there’s definitely not a shortage of online tutorials that can teach you how to use them and explain all the different features. You can do a lot with Adobe Photoshop, from touching up photos to enhancing color to layering your designs.
Adobe Illustrator also has a realm of opportunities for your graphic design. Let’s say your graphic design content contains data. Well, Adobe Illustrator lets you present your data in a detailed and manageable format. Adobe Illustrator also has typesetting features, allowing you to format text in a fast fashion. Adobe InDesign, another platform for graphic design, can be utilized for all different types of media like books, magazines, posters, brochures, flyers and newspapers.
Graphic Design Basics: High Resolution VS. Low Resolution
Before this question can be answered, it’s important to explain how resolution is measured in the world of graphic design. Even if you’re not that familiar with resolution, you probably have some idea that it has to do with a graphics clarity and sharpness. Basically, resolution is associated with the ink dots that make up your image, also referred to as electronic pixels. In graphic design, these pixels are called DPI (dots per inch). Other measures of resolution include PPI (pixels per inch), LPI (lines per inch) and SPI (samples per inch).
Graphic Design Time frame, Rush Jobs and More
Each project’s time-frame will be different, contingent on the amount of time necessary to complete the design. The designer will advise the client on the estimated amount of time spent, along with the estimated time-frame the first proof will arrive via email to the client. We understand that some graphic design projects need to be expedited for your convenience. Our graphic designers here are ready to help with graphic design assignments such as rush design jobs and/or rush print jobs, so you don’t have to worry about graphic design deadlines and falling behind schedule. Depending on the in-hands date, we are able to rush as much as possible to get the job complete.
Here’s Why Choosing Graphic Design Is Beneficial for Your Business…
Graphic design is the process of visual communication through images, typography and other creative techniques. We offer an array of creative graphic design services like logo design, stationary design, newsletters, corporate brochure design, business card design, postcard design, t-shirt design, trade show design and much more. If you want your organization to have its own unique style and professional appearance, graphic design should be utilized to help build your brand.
You should consider using these services if you are in the process of creating a website, constructing or reconstructing a logo, or if you’re looking to improve your graphic presence. Graphic design can benefit your business in a lot of different ways, so it is always good to utilize it. First off, it can help you make your brand unique and stand out from your competitors. Also, it can make you appear more professional, legitimate and consistent.
Can J.M. Field Marketing Provide Me with These Services?
It’s important to sustain a universal look and not stray off track with different logos and advertisements. Graphic design can help make sure that your business/brand is clearly defined through design. Designers can add a large amount of value to your business, since they can make your products or website more visually appealing to potential customers. With more product appeal, eventually more people will take notice of your brand, your sales will increase and your business will become stronger. We offer a wide range of print design options. We are able to design anything from logos to brochures, tradeshow displays to direct mail pieces.
Client Requirements, Project Charges and Past Work
In order to start graphic design projects, we would need a signed agreement, a 50% deposit of the estimated artwork fees and any relevant files that are being provided for the design project. We charge $65 per hour for graphic design client projects. If a project takes less than one hour, there will be a minimum art charge of $45. You can view our portfolio that includes current and prior creative design work from our clients in our portfolio section.
CMYK VS. RGB
CMYK (cyan, magenta, yellow, black) is a four-color process model, which is used for color printing. RGB (red, green, blue) is a color model that is used for displaying images on electronic systems, including computers and televisions. When implementing graphic design for print, all images and assets must be converted to CMYK color in order to print properly. This is done in Adobe Photoshop or Adobe Illustrator. When images are converted into CMYK color, they may not be as vivid and vibrant as they were displayed on the screen.
What are PMS colors?
Before using either of these color systems in graphic design, you should note that one system isn’t necessarily better than the other. With that being said, both of these color systems are used for different things. CMYK color is used by color printers and the types of media used with this particular color system include signs, posters and flyer's. On the other hand, RGB is used on computers and other electronic devices. A Pantone Matching System (PMS) is a proprietary color space used for printing spot colors. When printing PMS colors, they do not need to be broken down when printing, as a CMYK would need to.
Images VS. Vector Graphics
When learning about graphic design, it’s essential to understand that images are made up of pixels, whereas vector based graphics are made up of paths. Vector graphics are able to be used at larger sizes without losing quality or resolution. In graphic design, the main difference between vector graphics and images is that vector based graphics aren’t made up of pixels. Instead, they are made up of paths.
The paths, which can be triangles, lines, squares and other geometrical shapes, are categorized by start points and end points (also referred to as control points or nodes). Think of an x and y diagram: the specific points have their own position on the axis, which then controls the path’s direction. The paths can also be assigned different features like fill, stroke color, thickness and shape.
Advantages & Disadvantages with Graphic Design
Since vector graphics are not made up of pixels, those particular graphics can be sized differently than regular images. Vector graphics have a lot of advantages over regular images, the most important being that they’re scalable. In graphic design lingo, this means that they are resolution independent. If you’re still lost, their size can basically be adjusted without altering your design.
So, if you need your image to be bigger but you don’t want to worry about ruining resolution, you can. However, if you wish to create imagery that’s realistic with graphic design, you are not going to get it with vector graphics because photographs can not be used as vector graphics. Due to this, vector graphics are closer related to illustrations rather than realistic imagery. While there are plenty of benefits with vector graphics, a big downside of using them in graphic design is that they can’t portray the tones of a photograph.
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